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"Want a booster to cheer you on, a guru for guidance, a drill sergeant to keep you disciplined? Someone who will make you walk your talk, but do it gently? Maybe what you want is a personal coach."
- Houston Chronicle
"The benefits of coaching appear to win over even the most cynical clients within just a few weeks."
- Industry Week
"A coach may be the guardian angel you need to rev up your career."
- Money
"Life coaches help you clear the road to success and stay in touch with what really matters."
- New Age
"Coaching has gone mass-market. In the age of Every Man for Himself, every man can have a coach - and, in an ever more commonly held view, needs one."
- Fortune Magazine
"People from all walks of life - especially professionals - are working with life coaches to help them develop a game plan for their lives, and to show them how to stick with it to achieve greater professional and personal satisfaction."
- Austin Business Journal
"Coaching is having a dedicated mentor; it's getting knowledgable support and encouragement and a new way of looking at things when you need it."
- Executive Female
"Coaches aren't just for sports anymore. The millennium's hottest helper can transform your life."
- Benning's Health and Fitness Journal
"Many people are hiring coaches for all areas of their lives, including career, personal, sports, business, skill enhancement, and life balance."
- Family Therapy News
"Part consultant, part motivational speaker, part therapist and part rent-a-friend, coaches work with managers, entrepreneurs and just plain folks, helping them define and achieve their goals - career, personal or, most often, both."
- Newsweek
"The kind of people who are attracted to coaching are people who want to excel in their lives... those who feel they are not achieving everything in their lives they feel they're capable of."
- San Diego Business Journal
"A life coach can offer a higher, helicopter view of what to do next in your life."
- The Miami Herald
"If you're wondering whether you need a coach, first ask yourself honestly: Do I waste time because I don't prioritize tasks effectively?... Do I have trouble communicating effectively? Do I spend too much time at work and not enough time with my family?"
- San Jose Mercury News
"People at all stages of their professional development are hiring coaches... It helps people get more of what they want out of life... Coaches are sounding boards, support systems, cheerleaders and teammates all rolled into one. Bottom line; their task is helping the client realize his full potential.... Coaching is for anybody who wants more in life and is willing to take action to accomplish their goal."
- Los Angeles Times
"A coach will help you identify your marketable skills, define your life and career goals, and then create a game plan to help you reach them. These job and life counselors will then check in with you weekly - most often by phone - to keep tabs on your progress and encourage you to stay on course."
- Money Magazine
"We need some undistracted steering and grooming, prodding and propping up. We need someone to persuade us when we fall to get back on the ice, the slope, the course. All of us could benefit from someone who always is there to beam good wishes from the sidelines."
- Chicago Tribune
"Chances are if you are highly motivated, are already successful and yearn to be more so, you have a coach. It's no fad, the profession is escalating in the same way that business is changing. Soon, rather than asking, 'What is a coach?' people will be posing this question: 'Who is your coach?'"
- Approach, Reno Air In-Flight Magazine
"Today's managers, professionals, and entrepreneurs are hiring coaches to help them with time management, a change in career, or balancing their work and personal lives."
- Fortune Magazine
"For a small business person, it helps to have an outside person to share goals and objectives with and keep an eye on the bigger picture. Encouragement is often the greatest service the coach provides."
- The Milwaukee Business Journal
"Not a therapist, not a consultant, not exactly a friend, and definitely not a gym rat, a personal coach is more like a midwife of happiness, encouraging clients to name their goals and achieve them. People pay for coaching skills because they have a need. They've tried [attaining their goals] themselves. They've tried to set up networks with friends and they fell apart. The top-level people, professional athletes, and executives have had this for a long time. Now the masses do too... In this period of rapid social and economic change, when career shifts, family disintegration and sensory bombardment are the norm, a perceptive coach can provide a steadying presence in dizzying moments of change."
- Family Therapy Networker
"A good coach is a listener and a guide, compassionate but firm, savvy in the ways of the world but open to matters of the heart - a compatriot who wants more than anything to see you succeed, a mom and pop dedicated to your own dreams, as opposed to what they had in mind for you. It's almost like having a functional family at the other end of the line. Coaching clearly suits an age of pressurized ambition, when more and more people have less and less time to make the most of lives and livelihood."
- Orlando Sentinel
"As for coaching, having someone listen to you and encourage you, and break everything down into easy, concrete steps is rather nice. It's not just helping them with hard-core business issues, but also helping them with their personal issues."
- Business Week
"Many coaching clients have attained a certain level of success in their careers and are generally well-adjusted, but find something lacking in their lives. They may want to go into an entirely new field, figure out how to downshift in their current jobs, or live more in conjunction with their true values."
- The Good Life
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